Take a look at how people spend their time online.
The days of publish and leave it websites are a thing of the past. Today your social engagement, search engine optimization, citations, relevant content, and more play a crucial role in how well your site ranks and it's visibility on the web. These are what I consider the behind the scenes players associated with todays website development.
You can make a lot of connections in 60 seconds. Is your business on social networks? What are you waiting for?
When you do more than what you were paid to do, you will get paid more for what you do.
Is your business mobile ready? Are you putting together strategic marketing strategies to attach the large number of smartphone users?