The days of publish and leave it websites are a thing of the past. Today your social engagement, search engine optimization, citations, relevant content, and more play a crucial role in how well your site ranks and it's visibility on the web. These are what I consider the behind the scenes players associated with todays website development.
The behind the scenes players help push the site to the forefront, but the actual website eye candy is where the eyeballs land. So I want to give you 5 front of the house players that a good quality website should have to be successful.
5 players of a successful website
- Mobile Version
- Security & Encryption
- Clear Navigation
- Validation
- Contact Information
Mobile Version
You goal is to reach customers where they live and play. The increase of smartphone and tablets have gained such a large momentum that it would be huge mistake to neglect to optimize your website for mobile users. Keep your design clean, simple, and small graphic sizes for fast and efficient mobile device delivery. Search has increased through mobile devices so there is no reason not to have a viable mobile ready website.
Security & Encryption
Security is a major concern for customers these days with presence of identity theft and scams. Have encryption systems in place for sensitive data, like credit card information. Having a Secure Socket Layer (SSL) Certificate is a must when doing any commerce on your website
Clear Navigation
Maneuvering through a website should not be difficult. Make sure that all of your pages are visible and clearly labeled to reflect the content of that page. If you have a large website then a sitemap will add to the success of your website.
Poor navigation will result and large bounce rates, so it is very important to pay attention to this element player. Your website needs to be constantly monitored so that you can adjust your page titels and content for keywords that potential customers are searching for.
Validation
Let the view know why they should use your service or buy your product. Give them reasons to why they should use your product through a client list, awards, and reviews. People love to business with people whom other respected people or businesses are doing business with. A good website should talk about the reputation of the business.
Contact Information
Have relevant and up to date contact information on your website gives immediate legitimacy to your site. Placing photos of the facility and team members along with physical address, phone, fax, and email addresses give customers a feeling of trust. When you have detailed contact information, it gives customers the ability to give quality feedback in which you can use to improve your presence and business image. Positive and negative feedback is needed to make sure you are achieve your customer service goals.
You goal is to reach customers where they live and play. The increase of smartphone and tablets have gained such a large momentum that it would be huge mistake to neglect to optimize your website for mobile users. Keep your design clean, simple, and small graphic sizes for fast and efficient mobile device delivery. Search has increased through mobile devices so there is no reason not to have a viable mobile ready website.
Security & Encryption
Security is a major concern for customers these days with presence of identity theft and scams. Have encryption systems in place for sensitive data, like credit card information. Having a Secure Socket Layer (SSL) Certificate is a must when doing any commerce on your website
Clear Navigation
Maneuvering through a website should not be difficult. Make sure that all of your pages are visible and clearly labeled to reflect the content of that page. If you have a large website then a sitemap will add to the success of your website.
Poor navigation will result and large bounce rates, so it is very important to pay attention to this element player. Your website needs to be constantly monitored so that you can adjust your page titels and content for keywords that potential customers are searching for.
Validation
Let the view know why they should use your service or buy your product. Give them reasons to why they should use your product through a client list, awards, and reviews. People love to business with people whom other respected people or businesses are doing business with. A good website should talk about the reputation of the business.
Contact Information
Have relevant and up to date contact information on your website gives immediate legitimacy to your site. Placing photos of the facility and team members along with physical address, phone, fax, and email addresses give customers a feeling of trust. When you have detailed contact information, it gives customers the ability to give quality feedback in which you can use to improve your presence and business image. Positive and negative feedback is needed to make sure you are achieve your customer service goals.
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