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ZERO to SIXTY Marketing Group

8/21/2013

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The Lab Design Group is excited about our new alliance with Zero to Sixty Marketing Group. We will be assisting in the digital marketing platforms for the firm as well as collaborating on app development and small business marketing strategies. Check them out on Facebook https://www.facebook.com/pages/ZERO-to-SIXTY/249945578356169?fref=ts

So stay tuned for some exciting things in the city. When two or more come together in agreement, OH WHAT POSSIBILITIES!!!

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Guide to Filing a Copyright

8/8/2013

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So you’ve finished your great American novel, written revolutionary software code, recorded your new hit song, or taken a dazzling photo… and you want to protect it.

It’s time to file for a copyright, but the process can be tedious, and if done incorrectly it can take you months or even a year to correct.

This is an in-depth guide on the registration process to get a certificate of copyright through the US Copyright Office. To understand copyright law (and what it protects) in more depth click here.

There are two ways to file for a copyright: digitally and by mail. Read about each option to determine which is best (or legally required) for you.
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8 Steps for Registering a Trademark

8/6/2013

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One of the first steps when starting your business or building your brand is coming up with a business name, designing a logo and possibly even coming up with a slogan. You should also take steps to protect your genius name and logo, and make sure it doesn’t interfere with other trademarks (which could get you in quite a bit of legal trouble).

Here is the full process for registering your trademark. It’s rather complex, so be prepared to either hire an attorney, or spend some extra time being thorough.
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How do you spend your time?

3/14/2013

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Take a look at how people spend their time online.
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5 players of a successful website

1/31/2013

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Blogatory:Successful Website
The days of publish and leave it websites are a thing of the past. Today your social engagement, search engine optimization, citations, relevant content, and more play a crucial role in how well your site ranks and it's visibility on the web. These are what I consider the behind the scenes players associated with todays website development.


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60 Seconds in social media

1/16/2013

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You can make a lot of connections in 60 seconds. Is your business on social networks? What are you waiting for?
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it's smart to be on a smart phone.

1/2/2013

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Is your business mobile ready? Are you putting together strategic marketing strategies to attach the large number of smartphone users?
The Lab Design Group Smartphone ROI
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be heard not noticed

12/21/2012

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Source: quozio.com via The Lab Design Group, LLC on Pinterest


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Evaluate your facebook page

12/20/2012

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Facebook Page Checklist: 

  1. “About” section: is your website URL the first thing listed?
  2. Additional “About” section: Are you providing links to your company’s other social channels, like your Twitter account and blog?
  3. Cover photo: is it well-designed and does it meet Facebook’s Guidelines?
  4. Cover photo description: when someone clicks on your cover photo, do you have a photo description with information, a call to action, or links?
  5. Profile photo: does it clearly reflect your brand?
  6. App thumbnails: are the three most important apps featured as “favorite” apps, and do the app thumbnails include a call to action or have a promising label?
  7. “Talking about this number”: Divide your “Talking about this number” by your Page’s total number of Likes. This will calculate your Page’s engagement from the past seven days. Average Page engagement is two percent. If you’re below two percent, your content strategy needs to be adjusted.

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Mobile websites are a must

12/17/2012

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I launched my New redesign of my website today and had 141 views from mobile phones. If you have a website and it is not mobile ready let us take you into the World of Mobility.
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    Nwora  Fairley

    Creative Director, Social Networking, and Mobile Marketing Strategist.

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